A company of Freixenet’s size, whose first priority is to provide continuous growth (like in most companies), has to devise different ways to attract new audience, meaning that they have to develop new wine brands intended for potential, yet hesitant wine drinkers. Consequentially, it calls for heavy investments into marketing.
The goal of such moves from the companies was mostly to develop new brands in entry level class, which does not necessarily mean that their final product will be “hard to swallow”. On the contrary, it often happens that such products are fall into the best buy category, at least in the first, promotional years. A similar story is behind Freixenet’s latest brand Mia Blanco (there is also a red version), a blend of traditional Catalonian varieties that were reserved before only for the production for Cava (Macabeu, Parellada and Xarello that make 85 percent of the blend) with a small addition of Muscat. According to the Spanish classification system, it comes from the Vino de la Tierra category. Our equivalent would be “table wine with controlled geographical origin”.
From the label design you can tell what the target audience is, so in a way, we approached the glass with a certain idea what the wine could be. We could even say that the label itself is suggestive. Moderately intensive aroma has a floral and fruity character, rather dispersed and difficult to determine, but very pleasant. On the palate, the wine is fruity and delicious, with a moderate unfermented sugar residue that is very well balanced with acids, so at times it seems like you are drinking a semi-sweet, or even semi-dry wine. It is rather fresh, playful, and even moderately airy, but most of all, it is a simple wine. Tailored for the fairer sex, it is truly fitting for hot summer days.
Although it is not customary, even “forbidden”, we feel that a glass of Mia would do nicely with an ice cube or two. That would keep the wine at relatively lower temperatures for longer because it is so nice when it’s cold. You would sacrifice the original structure but get a somewhat milder wine.
Best paired with
: alone or with light summer salads and pasta
: 6 to 8ºC
: HRK 49.90