€16.6 million anticipated foreign filmmaker invvestment in Croatia
30.4.2012 12:48:00 | Author/Source Privredni vjesnik
In addition to remarkable films he directed (Croatian Cathedrals, What is a Man Without a Moustache) Hrvoje Hribar has been actively engaged for decades in sustainable cultural politics particularly in the area of film. He was one of the strongest supporters of the central fund for Croatian film, which took over the role from the Ministry of Culture in film production financing and has been the Head of this institution since 2010.
Is the film industry in Croatia lucrative? Can it become more so in the near future?
The Croatian audiovisual industry, both publicly supported and that related to HAVC, is a profitable arena. The export of film services has generated a financial impact (some €13.3 million planned annual revenue) which comfortably exceeds the budget for local film production of cultural value (€4.5 million). We have succeeded in balancing public expenditure and revenue from audiovisual activity, which has not been achieved in any other cultural activity although it used to be possible in the music industry.
The audiovisual activities coordinated by HAVC range from commercial with American partners to experimental film production to be presented at the Museum of Contemporary Art (MSU) and the New York-based MoMA. It is not easy to understand the economics of this sector in absolute terms: culture vs. economy, expenditure vs. revenue, public vs. private. We are a hybrid sector where top quality management generates mutual benefits. On the other hand, one has to consider the current situation with television: when a commercial and a public component clash rather than being in harmony, in the situation of misguided management, one is faced with mutual loss. I mentioned experimental film to give an example of something non-commercial. Nevertheless, a film that is shown at MoMA or Tate Modern finally achieves its ‘gallery price’: it becomes elite art where one can again speak of serious economy. In the audiovisual area, profit is usually unexpected. Similarly, one can be ruined by something that appeared to be certain...